The Hidden Cost of Culture on Sales

Your sales team’s success depends on their ability to navigate cultural differences with confidence. Inside this course, you will learn how culture shapes each stage of the sales cycle:

  • Prospecting: See how cultures vary using the GlobeSmart Profile
  • Lead nurturing: Learn about relationship vs. task-oriented cultures
  • Making the pitch: Understand flexing between direct vs. indirect communication styles
  • Negotiating and closing the deal: Explore real-world examples of what negotiation looks like in different parts of the world

Designed by two experts in global training, this course provides techniques to equip your sales team with cultural agility so they can adapt in real-time.

Win buyers by speaking their culture.

In partnership with Articulate, the industry-leading e-learning platform, we created this free course for sales teams. Closing Across Cultures: Building Cultural Agility into Every Stage of the Sales Cycle is available in eight languages and explains how culture influences buying decisions, and provides different ways to tailor your approach to connect with more buyers, earn trust faster, and close more deals.

Aperian
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